On a deadly cold CB winter night, Shaffer Nickel awoke in a panic. The questions collectively raced through his head: what if timelessness could co-exist with effectiveness? What if the quality and attention to detail from the world of commercial filmmaking was paired with the creative freedom and lawless nature of the internet? What if we shot a sh*t load of film and were constantly sunburnt? All at once the questions collided with each other. In a moment ordained by destiny, time froze. The drool from his aforementioned sleep seeped into the pillow beside him as he called Ryan - Ashcroft CB was born.