Jake Frew is the living, breathing Dos Equis guy. He transitioned from designing prisons to making a global mountain bike web series. He lived in a van in the vast, empty landscape of the west for 4 years and then moved to the dead center of New York City. He's accumulated 10's of millions of views on the internet but still uses a 6th gen iPod for music. Usually, a team needs a guy with a taste and skill for storytelling and then a separate guy to make the story look good. Jake is both those guys (and at least a few more) in one.